Culture Pioneers

Creating better outcomes for businesses and employees

Culture Pioneers was launched by HRZone and TrainingZone in 2020 to foster positive change in workplace culture. With a foundation built on four pillars—Awareness, Education, Recognition, and Community—it seeks to create better outcomes for businesses and employees.

From April to December, we’re running our 2024 campaign, which features the annual Culture Pioneer Awards and the release of premium educational content to support our community. Partnering with us on content or events presents an exclusive opportunity to engage with our audience of people professionals actively participating in the campaign.

Visit Culture Pioneers >

Be part of our mission to engage over 500 companies in adopting working culture change.

Our Audience at a Glance







What the programme involves

Social Campaign

This awareness campaign is aimed at people and business leaders looking to take the first steps in their culture change journey.

Content Programme

High-quality and instructive multi-media content published on HRZone throughout 2024. Content will feature both the programme and sponsor logos.

Awards Programme

The Culture Pioneer Awards highlights and celebrates those companies leading the way in embedding working culture change in the UK.


We host networking nights for senior leaders and an awards night celebration for our Culture Pioneer Award winners.

Download our Media Pack

Learn more about our audience and how we can help you reach them

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